Utilizing structured data on your site can also be a way to get ready for the future of research, as Google particularly proceeds to move during the way of hyper-personalization and resolving challenges and answering inquiries right. Tom Anthony gave a presentation relating to this topic not much too long https://addons.prestashop.com/ru/seo-natural-search-engine-optimization/31857--rich-snippets-json-ld-opengraph-seo.html