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Canadian athleisure brand lululemon is principally known for its costly leggings and yoga outfits. To extend organization access throughout social media, they questioned followers and brand name loyalists to share photographs of them selves in lululemon garments using the hashtag #thesweatlife. GoPro is a pro (ahem, excuse the pun) at https://wavesocialmedia.com/story2468734/a-review-of-lag-ugc-content

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